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| CBG Governor, Colley |
The call was made by the Governor of the Central Bank (CBG)
of the Gambia, Hon. Amadou Colley, on Monday during the beginning of a week
long regional course on “Specialized report writing skills and presentation
techniques” organised by monetary institute, WAIFEM.
The principal objective of the course is to empower the
participants with the capacity to use communication as a powerful tool for job
effectiveness.
Governor Colley said the unprecedented changes and
transformation in communication, and the need to keep abreast with global
developments, compelled WAIFEM to add this course to its programmes since 2002,
this time under the theme: “Effective Communication in Today’s Economic and
Business Milieu.”
He said effective communication does not only enable
individuals, corporate bodies and communities to express their identity but,
also an indispensable means for any meaningful collaboration.
However, he maintains that most business decisions involve
the cooperation and interaction of several individuals or bodies to realised
common goals. And the realisation of these “common goals” would be enhanced
through effective communication of ideas and thoughts.
Without which it would be difficult to execute important
projects successfully and within agreed time frames. He added that from time to
time fundamental and far-reaching policy measures are instituted by national
authorities, aimed at improving the performance of specific sectors and the
economy as a whole.
Colley also warn that poor communication of policy measures
and actions of governments and regulatory agencies often result in
misunderstanding, thus impeding the achievement of desired goals.
Earlier, WAIFEM director general, Prof. Akpan H. Ekpo,
revealed the course and presentation method is a direct response to the feedback
from user institutions.
Hence, today’s modern business organisations require
constant and large amount of internal and external communication. He charged
that those vested with the responsibility of these roles must master the
communication process to enhance their job effectiveness.
WAIFEM was established in July 1996 by the central banks of
the Gambia, Ghana, Liberia, Nigeria and Sierra Leone, with the mandate to
strengthen sustainable capacity for debt, financial sector and macroeconomic
management in member countries.
It has since trained over 10, 700 officials. On January 19,
2012, it admitted the central bank of Guinea as a member.
Written by Modou S. Joof
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