|CBG Governor, Colley|
The call was made by the Governor of the Central Bank (CBG) of the Gambia, Hon. Amadou Colley, on Monday during the beginning of a week long regional course on “Specialized report writing skills and presentation techniques” organised by monetary institute, WAIFEM.
The principal objective of the course is to empower the participants with the capacity to use communication as a powerful tool for job effectiveness.
Governor Colley said the unprecedented changes and transformation in communication, and the need to keep abreast with global developments, compelled WAIFEM to add this course to its programmes since 2002, this time under the theme: “Effective Communication in Today’s Economic and Business Milieu.”
He said effective communication does not only enable individuals, corporate bodies and communities to express their identity but, also an indispensable means for any meaningful collaboration.
However, he maintains that most business decisions involve the cooperation and interaction of several individuals or bodies to realised common goals. And the realisation of these “common goals” would be enhanced through effective communication of ideas and thoughts.
Without which it would be difficult to execute important projects successfully and within agreed time frames. He added that from time to time fundamental and far-reaching policy measures are instituted by national authorities, aimed at improving the performance of specific sectors and the economy as a whole.
Colley also warn that poor communication of policy measures and actions of governments and regulatory agencies often result in misunderstanding, thus impeding the achievement of desired goals.
Earlier, WAIFEM director general, Prof. Akpan H. Ekpo, revealed the course and presentation method is a direct response to the feedback from user institutions.
Hence, today’s modern business organisations require constant and large amount of internal and external communication. He charged that those vested with the responsibility of these roles must master the communication process to enhance their job effectiveness.
WAIFEM was established in July 1996 by the central banks of the Gambia, Ghana, Liberia, Nigeria and Sierra Leone, with the mandate to strengthen sustainable capacity for debt, financial sector and macroeconomic management in member countries.
It has since trained over 10, 700 officials. On January 19, 2012, it admitted the central bank of Guinea as a member.
Written by Modou S. Joof
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