A photo of Banjul, Gambia's Capital City taken from above ground. Photo Credit: Visit Gambia
This growth, which represents a 10% increase from 2023, reflects marketing efforts, improved international connectivity, and strategic partnerships, with new flights from Scandinavia and Nigeria, Gambian President Adama Barrow said in an address to the nation on Thursday.
The West Africa nation projects a positive outlook with a further increase in the number of visitors next year.
“We are on track towards achieving the target of 336, 787 arrivals by air [by 2027],” Barrow said.
The industry recorded an estimated loss of $292 million in revenue in 2020 due to the fallout from coronavirus-related travel restrictions. Tourism contributes more than 20% to Gambia’s GDP.
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