Bloggers provided 100,000 Days of Clean Water to developing countries through P&G initiative

On December 22, 2010, the Procter & Gamble Company (NYSE: PG) announced that more than 350 bloggers participating in its social purpose Internet campaign, the GIVE HEALTH Clean Water Blogivation, have reached the company’s goal of providing 100,000 days of clean drinking water to people in developing countries.

The innovative program invited bloggers from around the world to give space on their blogs for a special widget through which readers clicked to donate water. For every user’s click and subsequent share on Facebook or Twitter, P&G provided a day of clean drinking water (2 liters) to a person in a developing country through the company’s not-for-profit Children’s Safe Drinking Water Program (CSDW), P&G said on Monday.

In partnership with Changents.com, P&G’s GIVE HEALTH social media initiative provided a window into the company’s vision for building a network of passionate bloggers to elevate awareness for, and empower readers to take action in support of, causes that P&G has unique capacity and resources to help address. During the holiday season P&G wants to continue to partner with bloggers and consumers to give the gift of clean drinking water. For each “like” and “share” on GIVE HEALTH’s new Facebook page at www.facebook.com/pgmygive, P&G will donate a day of clean drinking water through January 31, 2011.

“We’re grateful that bloggers have provided space on their blogs for the GIVE HEALTH widget, thereby harnessing their influence as change agents to reach hundreds of thousands of readers and provide 100,000 days of clean drinking water in the developing world,” CSDW Director Dr. Greg Allgood said, adding that, “I am hopeful that the holiday season will inspire more consumers to join us.”

In November, P&G sent humanitarian photographer Cate Cameron and blogger Pamela Crane to Kenya to work with CSDW and its partners World Vision and CARE, among others, to distribute PUR packets – a water purification innovation that P&G developed with the Centers for Disease Control and Prevention to convert contaminated water into clean, drinkable water.

CSDW has provided over 2.5 billion liters of clean drinking water to people in need since 2004, and recently committed to provide enough clean water to save one life every hour through the delivery of more than two billion liters of clean drinking water every year by 2020.

About P&G’s GIVE HEALTH

P&G is committed to improving the lives of people around the globe. Through P&G’s GIVE HEALTH program, the Company provides clean drinking water to children in need. GIVE HEALTH brandSAVER coupon redemptions since 2008 have provided over 650,000 children with clean drinking water through donations to P&G’s Children’s Safe Drinking Water Program (CSDW). Partnering with CSDW, GIVE HEALTH is using the power of online communities to touch lives and give water. To learn more and get involved, visit www.facebook.com/pgmygive.

About P&G’s Children’s Safe Drinking Water Program

P&G’s purpose is to improve people’s lives, and its Children’s Safe Drinking Water Program (CSDW) is a non-profit initiative that has provided over 2.5 billion liters of clean drinking water to people in need since 2004. CSDW has partnered with a diverse network of organizations to help distribute PUR packets in developing countries. These packets, developed by P&G and the U.S. Centers for Disease Control, use some of the same ingredients as municipal water systems to remove pollutants from contaminated water. To learn more about the CSDW program, and see how the PUR packets work, please visit www.csdw.org.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. Source – Africa Press Organisation (APO).